Just in case you’re reading this now, this was an April Fools Joke!
hookgrip was not sold.
For immediate release
NEENAH, Wisc. – hookgrip™ and FitnessIQ, makers of the revolutionary Shake Weight®, are pleased to announce that the hookgrip brand, website, twitter account and Facebook page have been acquired by FitnessIQ. Terms of the acquisition have not been announced.
Johann Verheem, the inventor of the Shake Weight, had the following to say: “We at FitnessIQ are thrilled to acquire the hookgrip brand as we look to expand our business into oscillating barbells and the CrossFit community. hookgrip provides us with the perfect entry point into this market for our upcoming Shake Weight for Weightlifters.”
Nat Arem, owner and founder of the hookgrip brand, stated that he is “very excited about oscillating barbells” and “has been using the Shake Weight since it launched.” He also added that he feels like bringing the Shake Weight community together with the Olympic-style weightlifting community is the next logical step for both groups.
The companies and founders are also mutually excited about the prospect for sequence posters of well-known Olympic-style weightlifters using the latest in Shake Weight technology.
For more information, please visit hookgrip.com or shakeweight.com.